THIS IS MY SPACE TOO is an inclusive campaign for the Lincoln University Gym (Whare Hākinakina) to show that everyone is allowed to use the gym. Regardless of your sexuality, disability, or athletic ability, this is your space too.

As part of a student-led initiative, the task for this brand was to create a sense of empowerment for students who didn't feel like the LU gym was a safe space for them.

The design outcomes of this project were posters to place around the Lincoln University campus and gym, social media posts and digital images to display on the treadmills in the gym.